Is it worth adding an AI chatbot to a small business website or is that overkill?
Everyone seems to be adding AI chatbots to their site. For a small business with maybe a few hundred visitors a month, is it actually worth it, or just noise?
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At that traffic level it's usually low ROI honestly. A well structured FAQ and a solid contact form covers most of what a chatbot would answer anyway. It starts making more sense once there's real repeat question volume or some actual lead qualification complexity worth automating, not just a handful of visitors a month.
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We tried one too early with pretty low traffic and honestly it just felt gimmicky, barely got used. Scaled it back to a simple contact form and got more actual leads.
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Depends on the questions though honestly, if people keep asking the same pricing or scope question, even low traffic, a chatbot or just a good FAQ section solves that cheaply.